Honest notes, as I go.

August 25, 2026 · Setting Up

Do you need an LLC for a niche website?

Not on day one — and when you do register, there’s a step almost no guide mentions: a number of states still make you publish your business name in an actual newspaper. When to form, sole proprietor vs. LLC, one LLC with a DBA per site, and what the whole thing really costs.

July 28, 2026 · Real Costs

What it actually costs to build a directory website (real numbers).

Every line item, honestly — LLC, domain, the monthly software stack, the optional stuff, and the ~$600–700 to start and ~$200/month it really runs. Plus the biggest cost, the one no invoice shows.

July 28, 2026 · Getting Started

How to choose a niche for a directory website (the honest version).

Forget "find a profitable niche." The question that actually decides whether a directory works is simpler — do you know it, do you love it, or both? The framework I ran all six of my sites through, including the one I never planned to build.

July 20, 2026 · Florida Paperwork

The Florida LLC annual report: five minutes now, or $400 later.

It reports nothing, it's due every year even when nothing changed, and missing May 1 costs a mandatory $400 with no waiver. The real deadlines, the full cost ladder down to dissolution, and the official-looking mail you should never pay.

July 20, 2026 · Florida Paperwork

Florida's DBA newspaper rule, honestly explained.

Yes, Florida really makes you run a newspaper ad before registering a business name. What §865.09 actually requires, the right order of steps, what the notice costs county to county, and the honest details nobody mentions — like who really enforces it.

July 16, 2026 · Fundamentals

What is a niche website? An honest explanation.

What niche websites actually are, why narrow beats broad for a solo founder, how the money really works (all five models, honestly graded), and what one costs to start — including the line item nobody mentions.