Before you can register a fictitious name on Sunbiz, Florida makes you run a notice once in a newspaper in the county where the business is based. Which paper, what it costs and when it prints change at the county line. Pick your county.
| County | County seat | Prints |
|---|---|---|
| Alachua | Gainesville | Daily |
| Baker | Macclenny | Thursdays |
| Bay | Panama City | Twice weekly |
| Bradford | Starke | Thursdays |
| Brevard | Titusville | Daily |
| Broward | Fort Lauderdale | Daily |
| Calhoun | Blountstown | Wednesdays |
| Charlotte | Punta Gorda | Weekly |
| Citrus | Inverness | Fridays |
| Clay | Green Cove Springs | Thursdays |
| Collier | Naples | Weekly |
| Columbia | Lake City | Thursdays |
| DeSoto | Arcadia | Thursdays |
| Dixie | Cross City | Weekly |
| Duval | Jacksonville | Daily |
| Escambia | Pensacola | Thursdays |
| Flagler | Bunnell | Thursdays |
| Franklin | Apalachicola | Thursdays |
| Gadsden | Quincy | Weekly |
| Gilchrist | Trenton | Thursdays |
| Glades | Moore Haven | Wednesdays |
| Gulf | Port St. Joe | Thursdays |
| Hamilton | Jasper | Thursdays |
| Hardee | Wauchula | Thursdays |
| Hendry | LaBelle | Wednesdays |
| Hernando | Brooksville | Fridays |
| Highlands | Sebring | Tue, Wed, Fri, Sat, Sun |
| Hillsborough | Tampa | Weekly |
| Holmes | Bonifay | Wednesdays |
| Indian River | Vero Beach | Daily |
| Jackson | Marianna | Thursdays |
| Jefferson | Monticello | Wednesdays |
| Lafayette | Mayo | Thursdays |
| Lake | Tavares | Tuesdays |
| Lee | Fort Myers | Weekly |
| Leon | Tallahassee | Thursdays |
| Liberty | Bristol | Wednesdays |
| Madison | Madison | Wednesdays |
| Manatee | Bradenton | Weekly |
| Marion | Ocala | Daily |
| Martin | Stuart | Daily |
| Miami-Dade | Miami | Thursdays |
| Monroe | Key West | — |
| Nassau | Fernandina Beach | Wednesdays |
| Okaloosa | Crestview | Daily |
| Okeechobee | Okeechobee | Wednesdays |
| Orange | Orlando | Thursdays |
| Osceola | Kissimmee | Thursdays |
| Palm Beach | West Palm Beach | Daily |
| Pasco | Dade City | Daily |
| Pinellas | Clearwater | Daily |
| Polk | Bartow | Fridays |
| Putnam | Palatka | — |
| Santa Rosa | Milton | Thursdays |
| Sarasota | Sarasota | Weekly |
| Seminole | Sanford | Daily |
| St. Johns | St. Augustine | Daily |
| St. Lucie | Fort Pierce | Daily |
| Sumter | Bushnell | Thursdays |
| Suwannee | Live Oak | Wednesdays |
| Taylor | Perry | Twice weekly |
| Union | Lake Butler | Thursdays |
| Volusia | DeLand | Thursdays |
| Wakulla | Crawfordville | Thursdays |
| Walton | DeFuniak Springs | Wednesdays |
| Washington | Chipley | Wednesdays |
Plus $50 to the state when you register. The full walkthrough covers the notice wording and the $275 solicitation letters other companies mail out once your filing is public.
Or have it handled
$75 per name*, any of the 67 counties, newspaper fee included. I draft the notice, place it, and email you the affidavit. Registering the name on Sunbiz afterward is a separate $50, paid to the state. I can file that for you too — publication and registration together is $185, or $215 in those same counties.
*$100 in Miami-Dade and select counties, where the qualifying newspaper costs more. Each county page shows its own price.